Social media has emerged as a potent marketing platform that can significantly aid businesses in augmenting their profitability. The social media landscape boasts a colossal user base of over four billion individuals worldwide. Furthermore, on average, a social media user spends approximately two hours and twenty-two minutes daily on various social platforms. With extensive time spent, if harnessed effectively, the platform offers an unprecedented opportunity for businesses to enhance their brand recognition, drive more traffic, increase sales, and improve their overall conversion rate. Therefore, businesses are advised to leverage social media platforms in their marketing strategies to gain a competitive edge in the market.
