Your Brand Strategy
is Your Guide
Unlock Your Brand's Potential with Our Strategy Solution
Are you struggling to get noticed in a busy market? Do you want your brand to stand out and encourage customers to take action?
Our complete strategy and positioning service will transform your brand and elevate your business. You will work directly with our senior brand strategist to create a detailed brand strategy playbook. This playbook will cover all key aspects of your brand’s identity, including positioning, messaging, visual style, and more.
Our brand strategy services package includes:
A focus on creating a complete brand strategy and messaging framework.
One-on-one collaboration with a senior brand strategist to develop all five parts of brand strategy: brand essence, positioning strategy, brand persona, messaging framework, and visual identity.
A detailed brand strategy playbook that guides every aspect of your brand's positioning, messaging, marketing strategy, and more.
This service is perfect for companies seeking to become brands that their ideal audience loves, attracting them as customers.
What Our Brand Strategy Services Offer You
Segment 1: Brand Essence
We focus on a key part of your brand that many ignore. While it may not seem important at first, a strong foundation is essential for your brand's growth.
This section includes four important elements: Brand Purpose, Core Values, Vision, and Mission.
We help you define what your brand stands for, what drives it, and how to share these values with your audience.
Result:
When you establish these elements, your brand becomes recognisable and attracts a loyal community that shares your beliefs.
Segment 2: Brand Persona
This section is vital for your strategy and includes three main elements: Audience Persona, Competitor Audit, and Differentiation Strategy.
We help you make your brand stand out so you don’t feel treated like a commodity, which can lead to price wars and stagnation. We effectively identify and communicate your strengths, turning them into advantages over competitors.
Result:
Your brand will occupy a unique space without getting involved in price competition.
Segment 3: Positioning Strategy
This section connects you with your audience and includes three key parts: Archetype Personality Framework, Brand Voice, and Language and vocabulary.
We will use archetypes to create a human persona for your brand that resonates with your audience. Your brand's personality will reflect the right attitudes and opinions through a specific voice and Language.
Result:
You will clearly define what you want your brand to be known for, attracting the right customers.
Segment 4: Messaging Framework
This section explains how to communicate your brand's key messages. It covers two main parts: Audience Journey and Core Message Framework.
We will develop your core message based on your market position, which will guide all your communications. Our brand story framework focuses on your customers to create a clear narrative for digital channels.
Result:
You will have a brand story that connects with your audience and builds loyalty.
Segment 5: Visual Language
This part of your brand strategy includes four key elements: Primary and Alternate Logos, Brand Patterns, Supporting Identity Elements, and a Brand Style Guide.
Our services will create a unique visual identity with a standout logo, a corporate colour palette, typography, and other branding assets.
Result:
You will have a professional brand that reflects the quality of a well-established company, complete with a new logo, secondary brand mark, official pattern, and additional identity elements.